Programme Detail

Digital Marketing for Leaders

Dates: 27th-28th June 2019
Location: Mumbai
Description: Our programme would get participants to interact and explore techniques, ideas and strategies by our expert faculty as well as the participating peers. The interactive sessions are aimed at helping participants understand different marketing strategies and evaluate the ones best suited to their business and to their customers.
Programme Coverage: • Digital Marketing Channels and integrated strategies
• Building holistic digital frameworks
• Brand awareness, engagement, selling & social listening
• Storytelling for your brand & mapping customer journeys
• Understanding & evaluating marketing campaigns
• Constructing a performance marketing campaign
• Budgeting and analytics
• Creating an actionable digital strategy for your organization download the brochure for complete details and coverage
Who should attend: * Marketing Managers
* Sales Managers & Business Heads (seeking to develop a strategic understanding of digital marketing)
* Executives aiming to lead digital initiatives in their company or industry
* Executives responsible for developing new sustainable business models in a digital world
Faculty: Ajiitabh Dutta
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