Programme Detail

Key Account Management

Dates: July 18-19, 2019
Location: Mumbai
Description: KAM is a long-term business strategy and needs consistent & significant investment to yield optimal returns. These investments often include structuring and aligning your business processes and systems to maximize account value. Our programme aims in helping participants grasp the essence of KAM and it’s importance so that they can implement / strengthen existing KAM processes in their organizations.
Programme Coverage: * Overview to KAM & role of a Key Account Manager
* Defining Key Accounts basis clients’ business
* Key Account sales strategies
* Formulating Key Account objectives
* Buyer-side Influences
* Developing Key Account Tasks (KAT)
* Communicating your strategy
* Protecting accounts from competition attacks
* Developing Key Account Plan
download the brochure for complete details and coverage
Who should attend: This programme is ideal for -
* Key Account Managers & Senior Executives
* Sales Managers & Senior Executives
* Client Relationship Managers & Senior Executives
* Operations Managers & Senior Executives
Those who are involved in advising, influencing and engaged strongly in managing client accounts and the way forward strategy too will benefit from this programme.
Faculty: Rakesh Shetty
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