The most competitive businesses today are not without having their strategies in place.
Strategy inevitably helps organisations to define its value system and how to progress
towards building value for its customers, employees and stakeholders. A company
without a strategy is like a car being driven without any specific destination in mind. And
hence, strategy is very core and essential to any organisation.
An organisational strategy literally ensures that its people and its processes align around the strategic vision of the company. It provides guidance to functional areas of product design, sales & marketing, operations, etc. which come up with their own (aligned) strategies, enabling them to play their roles optimally and work towards the overall vision of the organisation. However, it is important to note that any strategy is effective only when it is implemented. And it is here that most organisations grapple to get a hold on.
Leadership needs to come up with strategies for business not only to sustain but also to continuously evolve and keep pace with changing times, else the business runs the risk of stagnating or even fading away after a point in time. Hence, it is the prerogative of business leadership to come up with optimal strategies ideal for their business, in present times as well as in the future.
Strategizing doesn’t always come easy and there are several ways and means to go about developing a strategy. Drawing up an effective strategy requires leaders to know relevant tools and approaches. We understand how critical strategy is to businesses and to leaders, and have designed learning modules on how senior executives can go about ingraining strategy formulating skills in themselves for betterment of business performance and growth.